Jo in

Support Matter and NewsMatch will match your donation

Starting now — through December 31 — NewsMatch will match your new monthly donation 12 times at no cost to you, all up to $1,000. That means that, through NewsMatch, we can earn an extra $10,000 toward our goal of $45,000!

Join the news evolution by becoming a monthly Matter Member. Your monthly gift helps us become even more sustainable, plus it comes with perks (see above)! Click the “join” button and be sure to select the option to make your donation recurring monthly.

NOTE: Grey Matter Media, the parent organization for Matter, is fiscally sponsored by the Institute for Nonprofit News and as such, INN accepts donations via PayPal on our behalf.

Want to donate by cash or check? Send Matter a donation through the mail! Please make checks payable to Grey Matter Media and address to: Grey Matter Media LLC, 734 Linwood Avenue, Columbus, OH 43205

To help our NewsMatch fundraiser go even further, we're seeking $10,000 in "local match" sponsorships from Ohio businesses, large donors and foundations that support our mission to evolve the local news by empowering people through innovative, investigative local journalism. This funding will directly support our NewsMatch campaign this November and December, stretching your dollar and support even further. Know a local business or organization that believes in the work we do? Send us a email at!


| to empower people to be informed community members through innovative, investigative journalism covering the most pressing issues affecting central Ohio.


| to inspire equitable and sustainable community engagement in the greater central Ohio region.

This isn't a revolution. It's an evolution.

When we first launched, we talked about Matter as a revolution of local news. But, as we’ve grown, we’ve realized it’s not a revolution but an evolution. We’re taking what works in traditional journalism and combining it with carefully crafted changes to make our journalism more accessible and impactful. Local news needs to evolve, and Matter is that next evolution.

Becoming a sustaining membership comes with a few goodies, depending on how much you donate. The amounts are on a monthly basis, but “What it could fund” is based on monthly donations for a year. To become a member, just choose “Make this a monthly donation” here. And don’t forget: All donations are tax-deductible!

Why are we nonprofit?

Matter is a publication of Grey Matter Media, a local, independent, nonprofit media startup.

Let’s be real: Local news coverage today lacks the resources, understanding and context needed to produce quality journalism. That means for cities like Columbus, locals are left without information about what’s happening in their own backyards.

That’s where Grey Matter Media comes in. We’re a small team of journalists, social workers, filmmakers and concerned citizens from this community who want to bring innovative, investigative news to central Ohio. And what’s more: We want to make it affordable. As a nonprofit, we will not be beholden to large advertisers, and we will never make you pay to access our content.

At Grey Matter Media, we go beyond the news to show the grey areas in any story. Read about our editorial independence and donor transparency policies below.

Editorial Independence Policy

We subscribe to standards of editorial independence adopted by the Institute for Nonprofit News:

Our organization retains full authority over editorial content to protect the best journalistic and business interests of our organization. We maintain a firewall between news coverage decisions and sources of all revenue. Acceptance of financial support does not constitute implied or actual endorsement of donors or their products, services or opinions.

We accept gifts, grants and sponsorships from individuals and organizations for the general support of our activities, but our news judgments are made independently and not on the basis of donor support.

Our organization may consider donations to support the coverage of particular topics, but our organization maintains editorial control of the coverage. We will cede no right of review or influence of editorial content, nor of unauthorized distribution of editorial content.

Our organization will make public all donors who give a total of $5,000 or more per year. We will accept anonymous donations for general support only if it is clear that sufficient safeguards have been put into place that the expenditure of that donation is made independently by our organization and in compliance with INN's Membership Standards.

Donor & Financial Transparency

We are committed to transparency in every aspect of funding our organization.

Accepting financial support does not mean we endorse donors or their products, services or opinions.

We accept gifts, grants and sponsorships from individuals, organizations and foundations to help with our general operations, coverage of specific topics and special projects. As a 501(c)(3) nonprofit that operates as a public trust, we do not pay certain taxes. We may receive funds from standard government programs offered to nonprofits or similar businesses.

Our news judgments are made independently – not based on or influenced by donors or any revenue source. We do not give supporters the rights to assign, review or edit content.

We make public all revenue sources and donors who give $5,000 or more per year. As a news nonprofit, we avoid accepting charitable donations from anonymous sources, government entities, political parties, elected officials or candidates seeking public office. We will not accept donations from sources who, deemed by our board of directors, present a conflict of interest with our work or compromise our independence.